Media Advisory

Halifax – As of February 1st, 2009, Atlantic Canadians paid more than $150-million extra for gasoline because of price regulation.

As Prince Edward Islanders mark the 18th anniversary of gasoline price regulation in their province, the Atlantic Institute for Market Studies (AIMS) launches its Money Guzzling Gas Regulation Gauge so every Atlantic Canadian can see how much price regulation costs them.

Eight o’clock on Monday morning, February 2nd, people in all four Atlantic Provinces will be able to track how much extra they pay for gasoline under price regulation by checking out the AIMS website at www.AIMS.ca . The AIMS Money Guzzling Gas Regulation Gauge will show the tally province by province, second by second, dollar by dollar.

All four Atlantic Canadian provinces have gas price regulation. On Prince Edward Island it came into effect in February 1991, 18 years ago. In Newfoundland and Labrador it was October of 2001. And in Nova Scotia and New Brunswick, the fateful date is July 1st, 2006.

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For more information, contact:

Barbara Pike, Director of Communications
902-452-1172