The Genius of Loblaw’s $25 gift card campaign
By SYLVAIN CHARLEBOIS (AIMS Senior Fellow) The Hamilton Spectator, 16 January 2018 Kitchener Post, 16 January 2018 Troy Media, 14 January 2018 Loblaw’s’ gift of $25 to all Canadians has received mixed reviews. As of January 8, anyone can go online and register for a $25 gift card, to be redeemed at any Loblaw-owned [...]